Brewing Up A Fashion Show at Milan Fashion Week: Daily Mirror SS27 at Starbucks Reserve Roastery Milano
Photos by Graham Land / VRAI Magazine
Starbucks and Camera Nazionale della Moda Italiana (CNMI) teamed up once again for this season of Milan Fashion Week and showcased South Korean contemporary and minimalist womenswear label Daily Mirror on September 24, 2026.
Designer Ju Han Kim unveiled his Spring/Summer 2027 — collection on a “runway” within the Starbucks Reserve Roastery Milano. Kim’s design philosophy embodies the themes of “modern, genderless and layered,” resulting in precise tailoring and carefully considered details within designs that fluctuate between masculinity and femininity.




For SS27, the collection was inspired from the changing rhythms of contemporary
life, as the boundaries between urban living and the natural world, everyday routine and life in
motion continue to blur.
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