Photo credit: Jiyoon Kim  / VRAI Magazine Discover the Phenomenonseeper SS25 — Spring/Summer 2025 — coed collection unveiled on the runways of Seoul Fashion Week, September 6, 2024 in Seoul, South Korea.  Subscribe to VRAI Magazine so that you don’t miss any of our Fashion Week coverage. Seoul Fashion Week: Phenomenonseeper SS25 See all our Seoul Fashion Week...

Photo credit: Jiyoon Kim  / VRAI Magazine Discover the L’eau Et SS25 — Spring/Summer 2025 — collection unveiled at Seoul Fashion Week, September 6, 2024 in Seoul, South Korea.  Subscribe to VRAI Magazine so that you don’t miss any of our Fashion Week coverage. Seoul Fashion Week: L’eau Et SS25 See more of our coverage from Seoul Fashion Week and...

Photo credit: Jiyoon Kim  / VRAI Magazine Discover the July Column SS25 — Spring/Summer 2025 — collection unveiled at Seoul Fashion Week, September 4, 2024 in Seoul, South Korea.  Details of note in the women’s collection include: Subscribe to VRAI Magazine so that you don’t miss any of our Fashion Week coverage. Seoul Fashion Week: July Column SS25...

Photo credit: Jiyoon Kim  / VRAI Magazine Discover the romantic Cahiers SS25 — Spring/Summer 2025 — collection unveiled at Seoul Fashion Week, September 6, 2024 in Seoul, South Korea.  Ruffled textures, delicate prints, keyholes and a fluidity in movement are what we find in the latest collection. Subscribe to VRAI Magazine so that you don’t miss any of...

Photo credit: Jiyoon Kim  / VRAI Magazine Discover the uniquely mysterious, streetwear vibes of the Ajobyajo SS25 — Spring/Summer 2025 — collection unveiled at Seoul Fashion Week, September 4, 2024 in Seoul, South Korea. Unique for its use of hoods, hats and decorative head embellishments which provided mystery, the streetwear collection is for the urban youth and...

Photo credit: Jiyoon Kim  / VRAI Magazine Discover the Maison Nica SS25 – Spring/Summer 2025 – collection unveiled on the runways of Seoul Fashion Week on day two, September 4, 2024 in Seoul, South Korea. This is a collection which intertwines vintage touches of femininity and delicateness with a hint of the 80s and preppy styling. Subscribe...

Kicking off this season of Seoul Fashion Week was the Youser brand and its SS25 — Spring/Summer 2025 — collection. Created by Designer Lee Moo-yeol, the coed collection fuses a range of elements from oversized styling, deconstructionism, preppy details, a hint of asymmetry, to tailoring. The resulting amalgamation of styles effortlessly works where daywear oozes...